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1.
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Biblioteca Deusto de dirección organización.
Publication:
Bilbao (España) :
Deusto,
1970
. 5 v. :
23 cm.
Date:
1970
Availability:
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[658.8 B471 v.1]
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[658.8 B471 v.3]
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[658.8 B471 v.4]
(1),
Biblioteca Central
[658.8 B471 v.5]
(1),
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2.
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La investigación operativa /
by Spilman, Michel.
Publication:
Barcelona :
Francisco Casanovas,
1971
. 294 p. :
21 cm.
Date:
1971
Availability:
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[R (031) 658.8 Sp45 v.2]
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3.
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El cuadro de mando de la empresa /
by Sintot, William.
Publication:
Barcelona :
Francisco Casanovas,
1971
. 222 p. :
21 cm.
Date:
1971
Availability:
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[R (031) 658.8 Si69 v.3]
(1),
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4.
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De los ratios al cuadro de mando /
by Lauzel, P.
Publication:
Barcelona :
Francisco Casanovas,
1971
. 326 p. :
21 cm.
Date:
1971
Availability:
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[R (031) 658.8 L379 v.4]
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5.
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Iniciación práctica a la estadística /
by Liorzou, A.
Publication:
Barcelona :
Francisco Casanovas,
. 274 p. :
21 cm.
Availability:
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[R (031) 658.8 L662i3 v.5]
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6.
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Los gráficos /
by Satet, Robert.
Publication:
Barcelona :
Francisco Casanovas,
1970
. 287 p. :
21 cm.
Date:
1970
Availability:
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[R (031) 658.8 Sa82g3 v.6]
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7.
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Técnica de la financiación de empresas /
by Vaes, Urbain J.
Publication:
Barcelona :
Francisco Casanovas,
1972
. 561 p. :
21 cm.
Date:
1972
Availability:
Items available:
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[R (031) 658.8 V156 v.7]
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8.
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Agenda del organizador /
by Pasdermadjian, H.
Publication:
Barcelona :
Francisco Casanovas,
1972
. 216 p. ;
21 cm.
Date:
1972
Availability:
Items available:
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[R (031) 658.8 P263 v.9]
(1),
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9.
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Dirección y administración industrial /
by Meyenberg, F. L.
Publication:
Barcelona :
Francisco Casanovas,
1971
. 482 p. :
21 cm.
Date:
1971
Availability:
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[R (031) 658.8 M575 v.10]
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10.
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La investigación cualitativa en marketing y publicidad :
by Soler Pujals, Pere.
Publication:
Buenos Aires :
Paidós,
1997
. 190 p. ;
20 cm.
Date:
1997
Availability:
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[658.8.012.12 So43 Ej.1]
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[658.8.012.12 So43 Ej.2]
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11.
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Investigación de mercados /
by Aaker, David A.
Publication:
México :
Limusa Wiley,
2003
. xiv, 776 p. :
29 cm.
Date:
2003
Availability:
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[658.8.012.12 Aa41i4 Ej.1]
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[658.8.012.12 Aa41i4 Ej.2]
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12.
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Marketing estrategico /
by Lambin, Jean-Jacques.
Publication:
Madrid :
McGraw-Hill,
1995
. xxxiii, 610 p. ;
24 cm.
Date:
1995
Availability:
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[658.8 L177m3 Ej. 1]
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[658.8 L177m3 Ej. 2]
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[658.8 L177m3 Ej. 4]
(1),
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[658.8 L177m3 Ej. 5]
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13.
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Investigación de mercados /
by Pope, Jefrey L.
Publication:
Colombia,
Norma,
1981
. 348 p. :
18 cm.
Date:
1981
Availability:
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[658.8.012.12 P810]
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14.
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Promoción en marketing /
by Barale, José María.
Publication:
Buenos Aires :
Macchi,
1971
. 222 p. ;
23 cm.
Date:
1971
Availability:
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[658.8 B231 Ej.1]
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[658.8 B231 Ej.2]
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[658.8 B231 Ej.3]
(1),
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[658.8 B231 Ej.4]
(1),
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[658.8 B231 Ej.5]
(1),
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[658.8 B231 Ej.6]
(1),
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15.
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Investigación de mercados :
by Kinnear, Thomas C.
Publication:
México :
McGraw-Hill,
1993
. xix, 812 p. :
29 cm.
Date:
1993
Availability:
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[658.8.012.12 K623i4 Ej.3]
(1),
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[658.8.012.12 K623i4 Ej.4]
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16.
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Marketing total /
by Braidot, Nestor P.
Publication:
Argentina :
Tesis,
1990
. xvi, 387 p. :
25 cm.
Date:
1990
Availability:
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[658.8 B239 Ej.1]
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[658.8 B239 Ej.2]
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17.
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Investigación de mercados :
by Boyd, Harper W.
Publication:
España :
UTEHA,
1978
. xix, 858 p. :
25 cm.
Date:
1978
Availability:
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[658.8.012.12 B692 Ej.1]
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[658.8.012.12 B692 Ej.2]
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[658.8.012.12 B692 Ej.3]
(1),
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[658.8.012.12 B692 Ej.4]
(1),
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18.
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Marketing :
by Santesmases Mestre, Miguel.
Publication:
Madrid :
Pirámide,
1998
. 1063 p. :
24 cm.
Date:
1998
Availability:
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[658.8 SA594m3]
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[658.8 Sa594m3 Ej. 1]
(1),
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[658.8 Sa594m3 Ej. 2]
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19.
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Investigación de mercados :
by Kinnear, Thomas C.
Publication:
Santafé (Colombia) :
McGraw-Hill,
1997
. xxii, 874 p. :
30 cm.
Date:
1997
Availability:
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[658.8.012.12 K623i5 Ej.1]
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20.
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La esencia del marketing /
by Dolan, Robert J.
Publication:
Bogota (Colombia) :
Grupo Editorial Norma,
1995
. 2 v. ;
, La obra contiene una selección de articulos de grandes pensadores contemporáneos: Shapiro, Levitt, Ohmae, Kloter, Bonoma, Prahalad y otros.
19 cm.
Date:
1995
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[658.8 D6857 v2 Ej. 1]
(1),
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[658.8 D6857 v2 Ej. 2]
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21.
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Fundamentos y técnicas de investigación comercial /
by Esteban, Ildefonso Grande.
Publication:
Madrid :
ESIC,
1996
. 594 p. ;
24 cm.
Date:
1996
Availability:
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[658.8 ES79f3 Ej. 1]
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22.
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Marketing /
Publication:
Madrid ;
Pearson Prentice Hall :
2004
. xv, 757 p. :
27 cm.
Date:
2004
Availability:
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[EC-1216]
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23.
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Dirección de marketing /
by Kotler, Philip.
Publication:
México :
Pearson Educación,
2001
. xxxi, 718 p. :
26 cm.
Date:
2001
Availability:
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[658.8 K8487d10]
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24.
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Metamanagement :
by Kofman, Fredy.
Publication:
Buenos Aires :
Granica,
2005
. 3 v. ;
23 cm.
Date:
2005
Availability:
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[658.8 K821 v.1 Ej.1]
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[658.8 K821 v.2 Ej.1]
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[658.8 K821 v.3 Ej.1]
(1),
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25.
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Los 100 errores del CRM :
by Reinares, Pedro.
Publication:
Madrid :
ESIC,
2005
. 179 p. :
23 cm.
Date:
2005
Availability:
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[658.8 R274 ]
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26.
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Marketing y ventas de productos industriales /
by Reyes, Florián.
Publication:
Madrid :
Escuela superior de gestión comercial y marketing,
1993
. 217 p. :
, 24854-24853
23 cm.
Date:
1993
Availability:
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[658.8 R330 Ej.1 ]
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[658.8 R330 Ej.2]
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27.
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Diseño y desarrollo eficaces del nuevo producto /
by Rosenthal, Stephen R.
Publication:
México :
McGraw-Hill,
1998
. xxiv, 341 p. :
22 cm.
Date:
1998
Availability:
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[658.8 R727d1 Ej.1]
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[658.8 R727d1 Ej.2]
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28.
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Las comunicaciones de marketing :
by Billorou, Oscar Pedro
Publication:
Buenos Aires :
El ateneo,
1992
. 205 p. :
21 cm.
Date:
1992
Availability:
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[316.77:658.8 B497 Ej.1]
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29.
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Marketing político :
by Martínez Pandiani, Gustavo.
Publication:
Buenos Aires :
Urgerman,
2007
. 254 p. :
23 cm.
Date:
2007
Availability:
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[324:658.8 M366m4 Ej.2]
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[324:658.8 M366m4 Ej.3]
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30.
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Marketing creativo :
by Fisher, William P.
Publication:
México :
Trillas,
1995
. 259 p. :
24 cm.
Date:
1995
Availability:
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[658.8 F5311m1 Ej. 1]
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[658.8 F531m1 Ej. 2]
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31.
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Marketing para turismo /
by Kotler, Philip.
Publication:
Madrid :
Pearson Educación,
2004
. xviii, 565 p. :
28 cm.
Date:
2004
Availability:
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[338.48:658.8 K848m3 Ej.1]
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32.
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Marketing y turismo :
by Altés Machín, Carmen.
Publication:
Madrid :
Síntesis,
2001
. 286 p. :
23 cm.
Date:
2001
Availability:
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[658.8:338.48 Al795]
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33.
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Comercialización de productos y servicios turísticos /
by Milio Balanzá, Isabel.
Publication:
Madrid :
Paraninfo : | Thomson Learning,
2000
. 179 p. ;
30 cm.
Date:
2000
Availability:
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[338.48 M599]
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[338.48M599 Ej.1]
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34.
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Marketing en Internet :
by Arzuaga, Gonzalo.
Publication:
Buenos Aires :
Sudamericana,
2001
. 221 p. ;
23 cm.
Date:
2001
Availability:
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[658.8:004.738.5 Ar99]
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35.
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Liderazgo y gestión por los 8 habitos :
by Cardona Labarga, José María.
Publication:
Madrid :
Díaz de Santo,
2006
. 286 p. ;
23 cm.
Date:
2006
Availability:
Items available:
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[316.46 C179l2]
(1),
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36.
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Marketing :
by Kotler, Philip.
Publication:
México :
Pearson Educación,
2007
. xx, 655 p. :
27 cm.
Date:
2007
Availability:
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[658.8 K848m11 Ej. 2]
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37.
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La gestión del marketing de servicios :
by Fernández, Pablo.
Publication:
Buenos Aires :
Granica,
2004
. 499 p. ;
22 cm.
Date:
2004
Availability:
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[658.818.3 F391]
(1),
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38.
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Marketing :
by Santesmases Mestre, Miguel.
Publication:
Madrid :
Pirámide,
2007
. 1135 p. ;
24 cm. +
Date:
2007
Availability:
Items available:
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[658.8 Sa594m2 ]
(1),
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39.
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La publicidad en Internet /
by Meeker, Mary.
Publication:
Barcelona ; | Buenos Aires :
Granica,
2002
. 353 p. :
22 cm.
Date:
2002
Availability:
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[659.1:004.738.5 M479 Ej.1]
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[659.1:004.738.5 M479 Ej.2]
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[659.1:004.738.5 M479 Ej.3]
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40.
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Marketing político electoral para municipios /
by Santiago, Gustavo Gabriel.
Publication:
Buenos Aires :
La Crujía,
2006
. 178 p. ;
20 cm.
Date:
2006
Availability:
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[324:658.8 Sa594m1 Ej.1]
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[324:658.8 Sa594m1 Ej.2]
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