Biblioteca - Universidad Nacional de La Rioja

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Fundamentos de mercadotecnia /   Publication: México : Pearson, 1998 . xxix, 585 p. : 26 cm. Date: 1998 Availability: Items available: Biblioteca Central [658.8 K87f4 Ej.1] (1),
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2.
Marketing / by Lamb, Charles W. Publication: México : Cengage Learning, 2011 . xxv, 777 p : 27 cm. Date: 2011 Availability: Items available: Biblioteca Sede Aimogasta [658.8 L165m11] (1), Biblioteca Central [658.8 L165m11 Ej.1] (1), Biblioteca Central [658.8 L165m11 Ej.2 ] (1), Biblioteca Central [658.8 L165m11 Ej.3] (1), Biblioteca Central [658.8 L165m11 Ej.4] (1), Biblioteca Central [658.8 L165m11 Ej.5] (1),
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3.
Investigación de mercados / by McDaniel, Carl. Publication: México : Cengage Learning, 2010 . 694 p. : 27 cm. Date: 2010 Availability: Items available: Biblioteca Central [658.8.012.12 M134 Ej.1] (1),
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4.
Mercadotecnia de servicios / by Lovelock, Christopher H. Publication: México : Prentice-hall hispanoamerica, 1997 . 661 p. : 24 cm. Date: 1997 Availability: Items available: Biblioteca Central [658.8 L944 Ej.1] (1),
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