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1. Fundamentos de mercadotecnia /   Publication: México : Pearson, 1998 . xxix, 585 p. : 26 cm. Date: 1998 Availability: Items available: Biblioteca Central [658.8 K87f4 Ej.1] (1),
2. Publicidad : by Wells, William. Publication: México : Pearson Educación, 1996 . xxv, 948 p. : 25 cm. Date: 1996 Availability: Items available: Biblioteca Central [659.1 W462p4] (1),
3. Marketing : by Kotler, Philip. Publication: México : Pearson Educación, 2007 . xx, 655 p. : 27 cm. Date: 2007 Availability: Items available: Biblioteca Central [658.8 K848m11 Ej. 2] (1), Lost (1),
4. Fundamentos de mercadotecnia /   Publication: México : MCGRAW-HILL, 1988 . xxii, 735 p. : 24 cm. Date: 1988 Availability: Items available: Biblioteca Central [658.8 ST79f8 Ej.1] (1),
5. Investigación de mercados / by Weiers, Ronald. M. Publication: Mexico : Prentice-Hall Hispanoamericana, 1986 . 540 p. : 22 cm. Date: 1986 Availability: Items available: Biblioteca Central [658.8.012.12 W426 Ej.1] (1),
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