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1. Fundamentos de mercadotecnia /   Publication: México : Pearson, 1998 . xxix, 585 p. : 26 cm. Date: 1998 Availability: Items available: Biblioteca Central [658.8 K87f4 Ej.1] (1),
2. Marketing / by Lamb, Charles W. Publication: México : Cengage Learning, 2011 . xxv, 777 p : 27 cm. Date: 2011 Availability: Items available: Biblioteca Sede Aimogasta [658.8 L165m11] (1), Biblioteca Central [658.8 L165m11 Ej.1] (1), Biblioteca Central [658.8 L165m11 Ej.2 ] (1), Biblioteca Central [658.8 L165m11 Ej.3] (1), Biblioteca Central [658.8 L165m11 Ej.4] (1),
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