1. Everything has changed and nothing is different. 2. The hierarchy of Buying. 3. A Word on Experts. 4. Trust gap. 5. ROD: Return on Donuts. 6. Restaurant that didn´t get it. 7. Cold-Calling. 8. Aiming your company at the botton of the barrel. 9. Pull and stay. 10. Reasons whay companies don´t use social media. 11. Social media (Social currency as well). 12. Twitter versus Facebook versus Linkedin. 13.Social media platforming. 14. UnPodcasting. 15.Haro. 16. -tha game has changed: Inmediacy and relevancy. 17. Publicized customer service. 18. Don´t bank on the bold. 19. Seven Deadly social media sins. 20. The millennials are coming. 21. How Twitter changed Scott´s Business. 22. Tasimo. 23. Domino´s-Word of mouths: mouths are moving... 24.Naked pizza. 25.Don´t feed the trolls. 26. Social media for social good. 27. Your website-Old school versus new school. 28. Your captcha is crapcha. 29. Experience gap. 30. Raising and keeping the bar high-cirque. 31. Stirring coffe. 32. Using "stop start continue". 33. Zappos. 34. Rockport. 35. Freshbooks. 36. Why you can´t learn from millionaries. 37. Authenticity and Tranparency. 38. For whom the bell mobility tolls. 39. Scott´s transparency on Twitter. 40. Your transparency. 41. Affiliates. 42. Testimonials. 43. Best sellers. 44. Why being a work-at-home mom is bad for business. 45.Hello? Walmart? 46. Idea creation. 47. Idea delivery. 48. doing in-person seminars. 49. Tele-Seminars (now webinars). 50. Viral Marketing. 51. Video. 52. Be prepared for success. 53. undercover Unmarketing. 54. Putting it into practice. 55. Lush. 56. Trade Shows. 57. Social media and Trade shows. 58. Unnetworking: Why networking events are evil. 59. The awesomeness of being 2.0 author. 60. The untour. 61. The unend. Index.