|
|
1.
|
La investigación cualitativa en marketing y publicidad :
by Soler Pujals, Pere.
Publication:
Buenos Aires :
Paidós,
1997
. 190 p. ;
20 cm.
Date:
1997
Availability:
Items available:
Biblioteca Central
[658.8.012.12 So43 Ej.1]
(1),
Biblioteca Central
[658.8.012.12 So43 Ej.2]
(1),
|
|
|
2.
|
Investigación de mercados /
by Aaker, David A.
Publication:
México :
Limusa Wiley,
2003
. xiv, 776 p. :
29 cm.
Date:
2003
Availability:
Items available:
Biblioteca Central
[658.8.012.12 Aa41i4 Ej.1]
(1),
Biblioteca Central
[658.8.012.12 Aa41i4 Ej.2]
(1),
|
|
|
3.
|
Investigación de mercados /
by Pope, Jefrey L.
Publication:
Colombia,
Norma,
1981
. 348 p. :
18 cm.
Date:
1981
Availability:
Items available:
Biblioteca Central
[658.8.012.12 P810]
(1),
|
|
|
4.
|
Promoción en marketing /
by Barale, José María.
Publication:
Buenos Aires :
Macchi,
1971
. 222 p. ;
23 cm.
Date:
1971
Availability:
Items available:
Biblioteca Central
[658.8 B231 Ej.1]
(1),
Biblioteca Central
[658.8 B231 Ej.2]
(1),
Biblioteca Central
[658.8 B231 Ej.3]
(1),
Biblioteca Central
[658.8 B231 Ej.4]
(1),
Biblioteca Central
[658.8 B231 Ej.5]
(1),
Biblioteca Central
[658.8 B231 Ej.6]
(1),
|
|
|
5.
|
Investigación de mercados :
by Kinnear, Thomas C.
Publication:
México :
McGraw-Hill,
1993
. xix, 812 p. :
29 cm.
Date:
1993
Availability:
Items available:
Biblioteca Central
[658.8.012.12 K623i4 Ej.1]
(1),
Biblioteca Central
[658.8.012.12 K623i4 Ej.2]
(1),
Biblioteca Central
[658.8.012.12 K623i4 Ej.3]
(1),
Biblioteca Central
[658.8.012.12 K623i4 Ej.4]
(1),
|
|
|
6.
|
Marketing total /
by Braidot, Nestor P.
Publication:
Argentina :
Tesis,
1990
. xvi, 387 p. :
25 cm.
Date:
1990
Availability:
Items available:
Biblioteca Central
[658.8 B239 Ej.1]
(1),
Biblioteca Central
[658.8 B239 Ej.2]
(1),
|
|
|
7.
|
Investigación de mercados :
by Boyd, Harper W.
Publication:
España :
UTEHA,
1978
. xix, 858 p. :
25 cm.
Date:
1978
Availability:
Items available:
Biblioteca Central
[658.8.012.12 B692 Ej.1]
(1),
Biblioteca Central
[658.8.012.12 B692 Ej.2]
(1),
Biblioteca Central
[658.8.012.12 B692 Ej.3]
(1),
Biblioteca Central
[658.8.012.12 B692 Ej.4]
(1),
|
|
|
8.
|
Investigación de mercados :
by Kinnear, Thomas C.
Publication:
Santafé (Colombia) :
McGraw-Hill,
1997
. xxii, 874 p. :
30 cm.
Date:
1997
Availability:
Items available:
Biblioteca Central
[658.8.012.12 K623i5 Ej.1]
(1),
|
|
|
9.
|
Dirección de marketing /
by Kotler, Philip.
Publication:
México :
Pearson Educación,
2001
. xxxi, 718 p. :
26 cm.
Date:
2001
Availability:
Items available:
Biblioteca Central
[658.8 K8487d10]
(1),
|
|
|
10.
|
Metamanagement :
by Kofman, Fredy.
Publication:
Buenos Aires :
Granica,
2005
. 3 v. ;
23 cm.
Date:
2005
Availability:
Items available:
Biblioteca Central
[658.8 K821 v.1 Ej.1]
(1),
Biblioteca Central
[658.8 K821 v.2 Ej.1]
(1),
Biblioteca Central
[658.8 K821 v.3 Ej.1]
(1),
|
|
|
11.
|
Marketing multilevel y marketing directo de red /
by Carmichael, Allen.
Publication:
Barcelona :
Obelisco,
1995
. 91 p. :
22 cm.
Date:
1995
Availability:
Items available:
Biblioteca Central
[658.8 C212m3]
(1),
|
|
|
12.
|
Negocios /
Publication:
Buenos aires :
Editorial Atlántida.
1991
, estyado de coleccion: 1995 5 (49- 50, 52) ; 1996 5 (54, 56-57) ; 6 (64).
Date:
1991
Availability:
Items available:
Biblioteca Central
(1),
|
|
|
13.
|
Neuromarketing :
Publication:
Buenos Aires :
Granica,
2007
. 325 p. :
, Otros autores: Ramiro Arteaga Requena, Sofía Edith Romano, Elsa Beatríz Scinica.
22 cm.
Date:
2007
Availability:
Items available:
Biblioteca Central
[658.8 N398]
(1),
|
|
|
14.
|
Marketing de fidelización /
by Simonato, Fernando R.
Publication:
Buenos Aires :
Prentice-Hall,
2009
. xxii, 496 p. :
24 cm.
Date:
2009
Availability:
Items available:
Biblioteca Central
[658.8 Si55m1]
(1),
|
|
|
15.
|
Dirección estratégica de empresas de comunicación /
by Sánchez Tabernero, Alfonso
Publication:
Madrid ( España) :
Catedra,
2000
. 375 p. :
20 cm.
Date:
2000
Availability:
Items available:
Biblioteca Central
[658.8 Sn19 Ej.1]
(1),
|
