|
|
1.
|
Investigación de mercados /
by Aaker, David A.
Publication:
México :
Limusa Wiley,
2003
. xiv, 776 p. :
29 cm.
Date:
2003
Availability:
Items available:
Biblioteca Central
[658.8.012.12 Aa41i4 Ej.1]
(1),
Biblioteca Central
[658.8.012.12 Aa41i4 Ej.2]
(1),
|
|
|
2.
|
Marketing estrategico /
by Lambin, Jean-Jacques.
Publication:
Madrid :
McGraw-Hill,
1995
. xxxiii, 610 p. ;
24 cm.
Date:
1995
Availability:
Items available:
Biblioteca Central
[658.8 L177m3 Ej. 1]
(1),
Biblioteca Central
[658.8 L177m3 Ej. 2]
(1),
Biblioteca Central
[658.8 L177m3 Ej. 4]
(1),
Biblioteca Central
[658.8 L177m3 Ej. 5]
(1),
Lost (1),
|
|
|
3.
|
Investigación de mercados /
by Pope, Jefrey L.
Publication:
Colombia,
Norma,
1981
. 348 p. :
18 cm.
Date:
1981
Availability:
Items available:
Biblioteca Central
[658.8.012.12 P810]
(1),
|
|
|
4.
|
Promoción en marketing /
by Barale, José María.
Publication:
Buenos Aires :
Macchi,
1971
. 222 p. ;
23 cm.
Date:
1971
Availability:
Items available:
Biblioteca Central
[658.8 B231 Ej.1]
(1),
Biblioteca Central
[658.8 B231 Ej.2]
(1),
Biblioteca Central
[658.8 B231 Ej.3]
(1),
Biblioteca Central
[658.8 B231 Ej.4]
(1),
Biblioteca Central
[658.8 B231 Ej.5]
(1),
Biblioteca Central
[658.8 B231 Ej.6]
(1),
|
|
|
5.
|
Investigación de mercados :
by Kinnear, Thomas C.
Publication:
México :
McGraw-Hill,
1993
. xix, 812 p. :
29 cm.
Date:
1993
Availability:
Items available:
Biblioteca Central
[658.8.012.12 K623i4 Ej.1]
(1),
Biblioteca Central
[658.8.012.12 K623i4 Ej.2]
(1),
Biblioteca Central
[658.8.012.12 K623i4 Ej.3]
(1),
Biblioteca Central
[658.8.012.12 K623i4 Ej.4]
(1),
|
|
|
6.
|
Marketing total /
by Braidot, Nestor P.
Publication:
Argentina :
Tesis,
1990
. xvi, 387 p. :
25 cm.
Date:
1990
Availability:
Items available:
Biblioteca Central
[658.8 B239 Ej.1]
(1),
Biblioteca Central
[658.8 B239 Ej.2]
(1),
|
|
|
7.
|
Investigación de mercados :
by Boyd, Harper W.
Publication:
España :
UTEHA,
1978
. xix, 858 p. :
25 cm.
Date:
1978
Availability:
Items available:
Biblioteca Central
[658.8.012.12 B692 Ej.1]
(1),
Biblioteca Central
[658.8.012.12 B692 Ej.2]
(1),
Biblioteca Central
[658.8.012.12 B692 Ej.3]
(1),
Biblioteca Central
[658.8.012.12 B692 Ej.4]
(1),
|
|
|
8.
|
Marketing :
by Santesmases Mestre, Miguel.
Publication:
Madrid :
Pirámide,
1998
. 1063 p. :
24 cm.
Date:
1998
Availability:
Items available:
Biblioteca Sede Aimogasta
[658.8 SA594m3]
(1),
Biblioteca Central
[658.8 Sa594m3 Ej. 1]
(1),
Biblioteca Central
[658.8 Sa594m3 Ej. 2]
(1),
|
|
|
9.
|
Investigación de mercados :
by Kinnear, Thomas C.
Publication:
Santafé (Colombia) :
McGraw-Hill,
1997
. xxii, 874 p. :
30 cm.
Date:
1997
Availability:
Items available:
Biblioteca Central
[658.8.012.12 K623i5 Ej.1]
(1),
|
|
|
10.
|
La esencia del marketing /
by Dolan, Robert J.
Publication:
Bogota (Colombia) :
Grupo Editorial Norma,
1995
. 2 v. ;
, La obra contiene una selección de articulos de grandes pensadores contemporáneos: Shapiro, Levitt, Ohmae, Kloter, Bonoma, Prahalad y otros.
19 cm.
Date:
1995
Availability:
Items available:
Biblioteca Central
[658.8 D6857 v1 Ej. 1]
(1),
Biblioteca Central
[658.8 D6857 v1 Ej. 2]
(1),
Biblioteca Central
[658.8 D6857 v2 Ej. 1]
(1),
Biblioteca Central
[658.8 D6857 v2 Ej. 2]
(1),
|
|
|
11.
|
Fundamentos y técnicas de investigación comercial /
by Esteban, Ildefonso Grande.
Publication:
Madrid :
ESIC,
1996
. 594 p. ;
24 cm.
Date:
1996
Availability:
Items available:
Biblioteca Central
[658.8 ES79f3 Ej. 1]
(1),
|
|
|
12.
|
Metamanagement :
by Kofman, Fredy.
Publication:
Buenos Aires :
Granica,
2005
. 3 v. ;
23 cm.
Date:
2005
Availability:
Items available:
Biblioteca Central
[658.8 K821 v.1 Ej.1]
(1),
Biblioteca Central
[658.8 K821 v.2 Ej.1]
(1),
Biblioteca Central
[658.8 K821 v.3 Ej.1]
(1),
|
|
|
13.
|
Los 100 errores del CRM :
by Reinares, Pedro.
Publication:
Madrid :
ESIC,
2005
. 179 p. :
23 cm.
Date:
2005
Availability:
Items available:
Biblioteca Central
[658.8 R274 ]
(1),
|
|
|
14.
|
Marketing :
by Santesmases Mestre, Miguel.
Publication:
Madrid :
Pirámide,
2007
. 1135 p. ;
24 cm. +
Date:
2007
Availability:
Items available:
Biblioteca Central
[658.8 Sa594m2 ]
(1),
|
|
|
15.
|
Marketing multilevel y marketing directo de red /
by Carmichael, Allen.
Publication:
Barcelona :
Obelisco,
1995
. 91 p. :
22 cm.
Date:
1995
Availability:
Items available:
Biblioteca Central
[658.8 C212m3]
(1),
|
|
|
16.
|
Marketing y competitividad :
Publication:
Buenos Aires :
Prentice-Hall,
2009
. xix, 771 p. :
24 cm.
Date:
2009
Availability:
Items available:
Biblioteca Central
[658.8 V662m1]
(1),
|
|
|
17.
|
Marketing de fidelización /
by Simonato, Fernando R.
Publication:
Buenos Aires :
Prentice-Hall,
2009
. xxii, 496 p. :
24 cm.
Date:
2009
Availability:
Items available:
Biblioteca Central
[658.8 Si55m1]
(1),
|
