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1.
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Investigación de mercados /
by Aaker, David A.
Publication:
México :
Limusa Wiley,
2003
. xiv, 776 p. :
29 cm.
Date:
2003
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2.
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Marketing estrategico /
by Lambin, Jean-Jacques.
Publication:
Madrid :
McGraw-Hill,
1995
. xxxiii, 610 p. ;
24 cm.
Date:
1995
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3.
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Investigación de mercados /
by Pope, Jefrey L.
Publication:
Colombia,
Norma,
1981
. 348 p. :
18 cm.
Date:
1981
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4.
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Promoción en marketing /
by Barale, José María.
Publication:
Buenos Aires :
Macchi,
1971
. 222 p. ;
23 cm.
Date:
1971
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5.
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Investigación de mercados :
by Kinnear, Thomas C.
Publication:
México :
McGraw-Hill,
1993
. xix, 812 p. :
29 cm.
Date:
1993
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6.
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Marketing total /
by Braidot, Nestor P.
Publication:
Argentina :
Tesis,
1990
. xvi, 387 p. :
25 cm.
Date:
1990
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7.
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Investigación de mercados :
by Boyd, Harper W.
Publication:
España :
UTEHA,
1978
. xix, 858 p. :
25 cm.
Date:
1978
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8.
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Marketing :
by Santesmases Mestre, Miguel.
Publication:
Madrid :
Pirámide,
1998
. 1063 p. :
24 cm.
Date:
1998
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9.
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Investigación de mercados :
by Kinnear, Thomas C.
Publication:
Santafé (Colombia) :
McGraw-Hill,
1997
. xxii, 874 p. :
30 cm.
Date:
1997
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10.
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La esencia del marketing /
by Dolan, Robert J.
Publication:
Bogota (Colombia) :
Grupo Editorial Norma,
1995
. 2 v. ;
, La obra contiene una selección de articulos de grandes pensadores contemporáneos: Shapiro, Levitt, Ohmae, Kloter, Bonoma, Prahalad y otros.
19 cm.
Date:
1995
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11.
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Fundamentos y técnicas de investigación comercial /
by Esteban, Ildefonso Grande.
Publication:
Madrid :
ESIC,
1996
. 594 p. ;
24 cm.
Date:
1996
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12.
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Metamanagement :
by Kofman, Fredy.
Publication:
Buenos Aires :
Granica,
2005
. 3 v. ;
23 cm.
Date:
2005
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13.
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Los 100 errores del CRM :
by Reinares, Pedro.
Publication:
Madrid :
ESIC,
2005
. 179 p. :
23 cm.
Date:
2005
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14.
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Marketing :
by Santesmases Mestre, Miguel.
Publication:
Madrid :
Pirámide,
2007
. 1135 p. ;
24 cm. +
Date:
2007
Availability:
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15.
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Marketing multilevel y marketing directo de red /
by Carmichael, Allen.
Publication:
Barcelona :
Obelisco,
1995
. 91 p. :
22 cm.
Date:
1995
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16.
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Marketing y competitividad :
Publication:
Buenos Aires :
Prentice-Hall,
2009
. xix, 771 p. :
24 cm.
Date:
2009
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17.
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Marketing de fidelización /
by Simonato, Fernando R.
Publication:
Buenos Aires :
Prentice-Hall,
2009
. xxii, 496 p. :
24 cm.
Date:
2009
Availability:
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